Things To Know About Albert Dali.

If you've hung around long enough in this website, you might be itching to ask us a few searching questions. Before you can go ratatatat, we thought we'll do the shooting for you...

Who the heck is Albert Dali?
Albert Dali is a figment of our imagination. He's what you'll get when you fuse the smartest first name with a surreal surname. To us, he typifies a namer with scientific curiousity and artistic craftsmanship. To the world at large, we hope, he'll emerge as the first destination for good and great names, built with the power to last.

Are you guys a naming company of sorts?
No. We are not a naming company. We are a naming collective. There is a difference between the two. A naming company, by definition, can only have a limited pool of namers. Whereas a naming collective can be a web of countless invisible namers located in the remotest corners of the world. One more significant point to note is, Albert Dali does not have a brick and mortar office. We are a totally virtual entity accepting projects round-the-clock.

What kind of things do you name?
We name everything. From soaps to satellites, cities to civilizations, rock bands to religions, molecules to movie stars, pugs to piranhas, babies to brokers, events to enterprises and flowers to fashion labels.

What is so special about your names?
We don't pluck random names out of the ether.  A lot of thought goes into what we create. Our goal is to imagine names that give you a head-start over competition, right from Day 1.

Are you telling me you're going to charge a fee for giving me a name?
Your name is your identity. A good name can set you apart. A bad name can unmake your reputation. While an ordinary name, can consign you to a lifetime of ordinariness. The choice is yours to make. If you want a good name, you have to consult a specialist. If you wish to make do with JUST ANOTHER NAME, well then, open a baby name book, flip to page 69 and pick the one in the 13th line.

Okay, how does it work if I want your help for a name?
Simple. Shoot us a mail using the 'Gimme a Name' button on this website. State your requirement. Even something on the lines of, 'Look I am tired of this world. I am starting my own country. I need a good name for it',  will do. Once we receive your mail, we will ask you a set of preliminary questions and state our terms of work along with the costing for the assignment. If you're cool with our terms, our team gets cracking on the names. Depending on your requirement, we shall present you a long-list of trademarkable, domainable and communicable names. The turnaround time for this should average around 7 working days. Then we shall ask you to name your TOP 3 picks from the long-list. After which, we shall critique the long-list for you and present our shortlist. A brainstorming session will follow suit where we shall evaluate all the names threadbare. The end result of this session should lead us to THE NAME WITH MAXIMUM POSSIBILITIES.

Who will be assigned to my project?
Namers are like actors. Each one has a unique style and is probably best at a few naming genres. The challenge in any naming project is to identify the right talent suited for the job. At Albert Dali, we leave this to the discretion of the lead consultants who will be liaising with you. They take the call on whom to deploy for your project depending on the nuances of the naming brief.

Will everything be done online?
Technically, yes. But if the project is multi-dimensional and the stakes are very high, our lead consultants will meet you in person and guide you through the name briefing, name auditing, name presenting, name critiquing and name choosing sessions.

What about the project fee? Do you have a rate card?
Albert Dali offers a host of services. At any point in time, you can access 'a service' or 'a basket of services'. Each service has a costing. Once you identify the services you want from us, we can compute the project fee. As regards the rate card, YES we do have one. It will be shared with you on a need-to-know basis.