THE TASK: An international school in Hyderabad was being set up from scratch. We were identified as the branding partners. We had to not merely create a name that felt premium but also a badge that distills the philosophy of the school using at best two words.
THE SOLUTION: Since it was an international school, we looked to Latin for inspiration. We wanted a sophisticated sounding word that captured the happy spirit of the school. 'Gaudium' in Latin means 'Joy'. We christened the school as THE GAUDIUM and we gave it the tagline 'School of Joy'.