SANARVAA

THE TASK: Super Saravana Stores, one of Tamil Nadu's iconic retail brands, wished to create a private label in the cosmetic space for women. They wanted it to feel pan-Indian, premium, and yet have a touch of Saravana Stores. Trademark protectability was to be the overriding filter.​

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THE SOLUTION:  We invented a feminine Indian word by shuffling the letters of Saravana. Although Sanarvaa didn't have a meaning, the parts that made up the name were Sun & Arva (fertile/nourishing/creative). For seekers of meaning, Sanarvaa implies 'a creative woman with a sunny temperament'.

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