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SANARVAA

THE TASK: Super Saravana Stores, one of Tamil Nadu's iconic retail brands, wished to create a private label in the cosmetic space for women. They wanted it to feel pan-Indian, premium, and yet have a touch of Saravana Stores. Trademark protectability was to be the overriding filter.

THE SOLUTION:  We invented a feminine Indian word by shuffling the letters of Saravana. Although Sanarvaa didn't have a meaning, the parts that made up the name were Sun & Arva (fertile/nourishing/creative). For seekers of meaning, Sanarvaa implies 'a creative woman with a sunny temperament'.

Three cosmetic product mockups on geometric podiums. Background for presentation of cosmet
Sanarvaa_edited.png

© 2024 by Albert Dali Branding

We're not in the business of fine print. We're here to create some very fine names. If you want some legal sounding shit, sorry, we don't peddle that stuff.

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