A name is the shortest story of a brand. Told with extreme economy. You need the precision of a surgeon. And the patience of a sculptor. To get it just right. That's why, naming is best left to experts. And not to some generalist. Or your wife's second cousin. At Albert Dali, we are aware of the many intricate nuances involved in the naming process. That's why, we offer a whole host of services unlike any naming outfit you may know.
Name Creation Being a Naming Collective does have its uses. We can name almost anything in this known universe. Thanks to our invisible army of namers spread across the globe. We can name Companies, Brands, Products, Services, Processes, Technologies, Ingredients, Babies, Characters, Movies, TV Shows, Pets, Bands, Albums, Events, Streets, Areas, Cities, States, Countries, Stars, Planets and Galaxies too :-)
Name Critique Choosing a name is not at all easy. Many go, 'Ina, Mina, Myna, Mo', for picking one. But this whimsical whatever-appeals-to-me approach has its pitfalls. Because names that sound instantly catchy may not necessarily be better than names that grow on you. And that's where a Name Critique can be of immense help. A Name Critique is a ruthlessly transparent process that translates the subjective into the objective by leveraging the proprietary Name Brownies tool developed by Albert Dali.
Name Audit Let's assume you already have a brand name. Do you know its linguistic pluses and minuses? Do you know if it's lending any Incremental Edge to your business? Does it provide you a Category Headstart? Is it a bland name or a brand name? What is the communication story hidden in the name? Are you under-leveraging your name? Should you opt for a name change? If so, how much will the renaming exercise cost you? A Name Audit answers all these probing questions and more.
Name Architecture There are so many names, labels and titles that float around in a company. Most of it is employee generated. You have names for Inhouse Magazines, Roadshows, Product Variants, Sub Brands, Branch Offices, Divisions, Conference Rooms, Servers, Computers, Motivational Programs, Office Pets and what have you. Do all these names add up to something larger? Or is there some kind of a brand cacophony? In 9 out of 10 companies, it's always been a case of too many names with too little connect. If there were a blue print (NOTE: We've not called it manual) to guide the naming process, wouldn't life be so much easier? That's precisely what we mean by Name Architecture. We normally recommend this for Medium to Big Enterprises.
Name Trademarking It is our belief that namers and trademark attorneys need to work in tandem. When you don't synchronise the two, it needlessly elongates the process and wastes precious time. To save you the trouble, Albert Dali has tied up with a battery of international attorneys in the domain of Intellectual Protection. This alliance allows us the liberty to act as the single window for all your naming needs - from name creation to trademarking.
Brand Identity At Albert Dali, we know developing a Visual Identity is as much a specialist task as crafting Verbal Identity (Name Creation). So we don't do it ourselves. Instead, we reach out to ace graphic design boutiques who can do full justice to our name. If you want us to supervise the process of Brand Identity Development, we can take care of that too.
Brand Launch Our years of experience in advertising has put us in a unique position. We've seen so many brand launches go right and so many more go wrong. Distilling the essence of these learnings, we have now arrived at an Optimal Brand Launch Model that packs maximum bang for your buck. In case you wish to tap into our pool of insights, we can supervise the Name Unveiling by leaving the execution to worthy insiders who have the bandwidth to deliver.
Brand Virality Once you have a name and identity, the next big challenge is to let the world know of your existence. The internet is the simplest tool to garner some extra attention. How do you squeeze some Google juice for your brand? Are there creative ways of seeding your name in the digital world? How do you generate buzz around the brand without spending a bomb? These are some issues for which we can find imaginative solutions for your brand.