THE TASK: TTK Healthcare had lost their flagship brands Kohinoor and Durex to their international partner. They wished to launch a new condom brand in India. The task was to create a Pan-Indian name that's not just trademarkable but also memorable and extendable.
THE SOLUTION: Cricket is Pan-Indian. Everyone knows every terminology of the sport. So we recommended SKORE as the name as it's not merely understood throughout the country but it also has a naughtiness that we could play upon. The name offered immense communication possibilities that could easily connect with young men. Our hunch turned out right. Today, SKORE has emerged as India's No.2 condom brand.