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THE TASK: Amzur Technologies, a Florida-based leading IT company, had pieced together an app development platform ​that felt futuristic. The secret sauce was the usage of virtually no code or programming. What this means is clients can actually create apps at super speeds. They tasked us with the challenge of giving the platform a befitting name that could be trademarked right across the world.

THE SOLUTION: The platform enabled the creation of multiple stacks of apps. As these could be built at amazing speeds, we were exploring many evocative ways of expressing the same. Tachyon is a hypothetical particle that can travel faster than light. That was a light bulb moment for us. We quickly fused Stack and Tachyon together and arrived at the one-word-story of the product offering.

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